fruit and vegetable play set. Brio's new motto--Its more than a toy. Its a childhood.--speaks to the unparalleled history and comprehensive vision of this beloved company. Founded in 1884 by Swedish basket-maker and entrepreneur of hand-made wooden goods Ivar Bengtsson, Brio is still family-owned and maintains a commitment to producing beautiful, durable, engaging toys. Each box comes printed with information about age groups and developmental benefits of the products and is created to help children discover, investigate and develop through play.